We’ve been taught to feel bad about envy.
To hide it. Dress it up as admiration. Tame it like it’s some character flaw.
But envy isn’t a mistake.
It’s information.
And quite valuable information at that.
Tell me if this rings true:
We admire the untouchables.
The geniuses, the legends, the dead.
The ones so far away they can’t hurt us.
But we envy the ones who are close.
Too close.
Painfully close.
You don’t envy Rembrandt, right?
Or Jenny Saville.
Or someone playing a whole different game.
You envy someone LIKE YOU…
Who just got further.
Who’s doing what you could be doing—if you weren’t always putting it off.
You envy someone you could’ve been, if not for all the excuses that now just make you feel worse.
So…
Envy is a beacon illuminating the fact that you’ve got unused potential.
And instead of using it, it bugs you that someone else is.
That’s why I said envy is valuable intel.
What if, instead of hiding it, you used it?
When I finally understood this, I stopped squirming and started doing something useful with that feeling.
That’s how I came up with Quarantine—a space where friction turns into clarity, not shame.
Because when you remove the competition, you kill the fear of being judged or embarrassed.
And what’s left is something else entirely:
A space to test, mess up, and find your thing.
When you stop wasting energy comparing yourself, something wild happens—
You tap into potential you didn’t even know you had.
That’s what The Art Lab is.
It’s not a course.
It’s a living, breathing experiment.
Every edition, the challenges change. The rules shift.
Think you know what it’s about because someone told you?
Nope.
Nobody knows what’s coming. Not even us—and that’s a good thing.
What worked last time won’t cut it this time.
The next experiment drops in October 2025.
And yep, you can already grab your spot:
P.S. — Do you envy the people who are already in? Might be worth asking what that’s really telling you. The fix is up there.
Something we said lit a spark?
Good. Follow it.
Each week, one sharp idea to cut through the noise.
You’ll get instant access to all our books.
Including the one that’s helped hundreds “Overcoming Impostor Syndrome.”